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Demand Generation
We build multi-channel demand generation programs that create awareness, capture intent, and convert it into qualified pipeline for your EdTech company.
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Pipeline Dashboard
May 2025
MQLs
124
↑ 38%
SQLs
47
↑ 12
Pipeline
$284K
↑ 31%
Funnel Performance
View all →
Top of Funnel
On Track
8,400 visitors
Mid Funnel
Improving
312 leads
Sales Qualified
On Track
47 SQLs
Closed Won
On Track
12 deals
What's Included
We build the full engine — content, paid, automation, and reporting — so your pipeline flows consistently.
Thought leadership content, lead magnets, and gated assets that attract your ideal EdTech buyers and capture intent.
HubSpot workflows, lead scoring, nurture sequences, and handoff processes that turn contacts into sales-ready leads.
Targeted programs for your highest-value accounts — coordinated outreach across email, paid, and content.
Full-funnel visibility from first touch to closed deal, with attribution that shows your marketing's real contribution to revenue.
Who We Work With
Early Stage
You need to create awareness and generate leads but don't have a system yet. We build the full engine from scratch.
Founder-Led
Growing Team
You need to scale what's working and fix what isn't — with a partner who can execute across every channel.
Why Guided Growth
No account managers or junior team members. You work directly with the founder who understands your business.
We understand how EdTech companies grow — the buyer journey, the sales cycles, and the channels that move the needle.
We manage every stage of demand gen — from awareness to pipeline — so nothing falls through the cracks.
We build systems, not one-off campaigns. Every program is documented, measured, and built to compound over time.
Let's talk about your demand gen goals. Book a free 30-minute strategy call and we'll map out what a full-funnel program looks like for your business.
Book Your Free Strategy Call
Guided Growth
EdTech-only marketing strategy, messaging, and growth consulting.
