Paid Media Management

Stop Guessing. Start Growing with Paid Media That Actually Converts.

We manage Google, LinkedIn, and Meta ads with a focus on pipeline, not just clicks. Every dollar tracked, every campaign optimized for your EdTech audience.

Book a Strategy Call

Ad Performance

May 2025

ROAS

4.2x

↑ 0.8x

CPC

$3.84

↓ 22%

Conversions

284

↑ 47

Campaign Performance

View all →

Google Search — EdTech

Active

$2,847 spend

LinkedIn Lead Gen

Active

$4,120 spend

Meta Retargeting

Paused

$890 spend

Google Display

Draft

$0 spend

What's Included

Everything Included in Your Paid Media Engagement

We own the strategy, the build, and the optimization — so your team can focus on closing the leads we drive.

Campaign Strategy & Setup

Full funnel paid strategy scoped to your goals — from awareness to conversion — with channel selection and budget allocation.

Google Ads Management

Search, display, and YouTube campaigns targeting your ideal EdTech buyers with intent-driven keywords and optimized ad copy.

LinkedIn Ads

Targeted campaigns for B2B EdTech companies reaching L&D leaders, HR teams, and decision-makers at the right companies.

Meta Ads

Awareness and retargeting campaigns on Facebook and Instagram to stay top of mind and drive conversions from warm audiences.

Ad Creative & Copy

Scroll-stopping creative and compelling copy tailored to each channel, audience, and stage of the funnel.

Performance Reporting

Weekly and monthly reports showing spend, ROAS, CPC, and pipeline contribution — no vanity metrics, just what matters.

Who We Work With

Built for EdTech Companies Ready to Scale Paid

Early Stage

First Paid Campaign

You're ready to invest in paid but don't know where to start. We build the strategy, set up the campaigns, and launch the right way.

Founder-Led

Underperforming Ads

You've run ads but results are inconsistent. We audit what's working, cut what isn't, and rebuild around what converts.

Growing Team

Scaling Ad Spend

You need a paid media partner who can scale your spend efficiently without blowing your budget on clicks that don't convert.

Why Guided Growth

Why EdTech Teams Choose Guided Growth for Paid

You Work with the Owner

No account managers or junior team members. You work directly with the founder who understands your business.

EdTech Audience Expertise

We know how EdTech buyers engage with ads — the channels they use, the messages that resonate, and the offers that convert.

Full-Funnel Thinking

We don't just run ads. We think about the whole journey: awareness, retargeting, landing pages, and follow-up.

Done Right Not Just Done

Every campaign we build is structured for scale. Clean account architecture, organized naming, and documented strategy you own.